Content Marketing is the SECRET ingredient to getting found online and attracting traffic and leads to your website.
If you want to get more customers and referral business you need a content marketing strategy.
What is Content Marketing?
Content marketing is made up of two parts;
1. The Content
2 The Marketing
One cannot work without the other..
CONTENT + MARKETING = CONTENT MARKETING
Examples of Content
So basically content is anything and everything that you can think of that can be consumed by your cutomer either by reading, looking, listening or watching.
The more pages of content you have the more pages you can get indexed into Google.... and potentially get found by potential customers.
Today it's all about making sure your business is seen or found when someone is looking for you.
In the old days of the Yellow Pages all you needed to do was place and advert and forget about it.
Your phone would ring and you picked up a new customer.
If you provided a good service then you got a referral
It was simple...
Nowdays you need to make sure you are up with what works v's what doesn't.
Advertising and marketing can get very expensive if you do not understand how it all works.
Not only do you need to know about websites, keywords, domain names, hosting, emails & copywriting
you need to know about Google Maps, SEO, Adwords & PPC , Social Media, Email Marketing, Video Marketing, Content Marketing, White Hat, Black Hat, Autoresponders... the list goes on.